Jun 15,2024 Qiang Li Rides1,092
Amusement parks are full of joy and surprises, but also full of challenges and opportunities. As an investor and operator of an amusement park, have you ever thought about how to make the amusement park more outstanding and successful? How to make amusement equipment safer and more professional? How to make the amusement park more innovative and profitable? How to make tourists more satisfied and loyal? How to make partners more trusting and supportive? If you are interested in these questions, please continue reading this article. We will reveal the operating tips of the amusement park from a professional perspective to help you improve the attractiveness and competitiveness of the amusement park and make your amusement park a leader in the industry.
The operation of an amusement park is a systematic project involving many factors and requires clear ideas and planning. Based on our experience and research, the operation of an amusement park can follow the following five principles:
1. Safety first
The safety of the amusement park is the cornerstone of its operation and the most fundamental need of tourists. The amusement park must ensure the quality and performance of the amusement equipment, conduct regular inspections and maintenance, and prevent failures and accidents. It is necessary to formulate and implement a safety management system, train and supervise employees' safety awareness and operating standards, and prevent and deal with emergencies. At the same time, it is necessary to strengthen communication and guidance with tourists, remind and inform tourists of precautions and safety measures, and ensure the personal and property safety of tourists.
2. Professionalism First
The professionalism of the amusement park is the core of its operation and an important expectation of tourists. It is necessary to select and introduce professional amusement equipment suppliers to ensure that the amusement equipment reaches professional levels in design, manufacturing, installation, commissioning, operation, and other links, and improve the quality and efficiency of the equipment. Establish and improve a professional operation management team, recruit and train professional operators, improve their skills and quality, and enhance service levels and effects. It is also necessary to focus on learning from professional operation experience and cases, constantly learning and innovating, and improving operation levels and capabilities.
3. Innovation is King
The innovation of the amusement park is the soul of the operation and the main demand of tourists. It is necessary to pay attention to and grasp the development trends and changes of the amusement industry, introduce and develop new amusement equipment and projects, and meet the new needs and new preferences of tourists. Combined with the geographical location, cultural background, theme style, and other characteristics of the amusement park, create and launch unique amusement scenes and experiences to attract the attention and interest of tourists. Keep up with the times, use new technologies and means to enrich and enhance the functions and effects of amusement equipment, and create and convey the value and significance of amusement.
4. Profit-oriented
The profitability of the amusement park is the goal of the operation and the reasonable payment of tourists. Formulate and implement reasonable charging standards and strategies, determine and adjust ticket prices and discounts according to factors such as the type, scale, popularity, and cost of amusement equipment, balance income, and expenditure, and achieve profitability and development. Develop and expand diversified profit channels and models. In addition to ticket revenue from amusement equipment, you can also increase added value and revenue through catering, accommodation, shopping, entertainment, advertising, and other businesses, and increase profits and returns. Consider and meet the consumption needs and capabilities of tourists, so that tourists feel that they are worth the money, are willing to pay for services and experiences, and become loyal consumers and promoters.
5. Win-win cooperation
The cooperation of the amusement park is the support of operation and the indirect beneficiary of tourists. Establish and maintain good cooperative relationships, discuss and solve operational problems and difficulties with partners such as amusement equipment suppliers, amusement park designers, amusement park management consultants, and amusement park marketing experts, share operational resources and opportunities, and create operational value and results. Actively participate in the exchange and cooperation of the amusement industry, and work with amusement parks, amusement associations, amusement media, and other partners in the same industry to promote and promote the development and progress of the industry, jointly enhance and safeguard the brand and image of the industry, and jointly serve and satisfy the market and users.
The operation principle is the basic concept and standard to guide and regulate the operation of the amusement park but to implement it in a specific practice, specific operation methods and steps are required. Based on our experience and research, the operation method of the amusement park can be divided into the following five aspects:
1. The purchase and layout of amusement equipment
Amusement equipment is the core asset and main attraction of the amusement park. According to its own positioning and goals, choose to purchase suitable amusement equipment, consider factors such as type, scale, style, theme, function, safety, cost, and benefit, select qualified and reputable suppliers, sign a reasonable and complete procurement contract, and ensure the quality and performance of the equipment. According to its own space and conditions, arrange suitable amusement facilities, consider distribution, combination, streamlining, vision, atmosphere and other factors, build a distinctive and logical amusement area, arrange orderly and efficient equipment operation, and create an interesting and comfortable amusement experience.
2. Marketing and promotion of amusement parks
Marketing is an important means and main competitiveness of amusement parks. According to their own characteristics and advantages, formulate and implement effective marketing strategies, consider factors such as target market, target customers, target positioning, target influence, etc., select appropriate marketing channels and tools, such as the Internet, social media, advertising, activities, word of mouth, etc., and deliver powerful marketing information and content, such as brand, image, story, value, etc., to attract and retain tourists' attention and interest, and promote the increase of tourists' visits and consumption.
3. Service and management of amusement parks
Service is the basic duty and main responsibility of amusement parks. According to their own scale and conditions, establish and improve the service management system, consider factors such as service standards, service processes, service quality, and service effects, recruit and train qualified service personnel, formulate and implement reasonable service specifications and systems, provide services that ensure the safety, comfort, convenience, and satisfaction of tourists, collect and process tourists' feedback and suggestions, and continuously improve and enhance service levels and capabilities.
4. Maintenance and updating of amusement parks
Maintenance is a necessary work for amusement parks and a guarantee for sustainable development. According to its own situation and needs, formulate and implement reasonable maintenance plans and budgets, consider factors such as maintenance cycle, maintenance scope, maintenance methods, and maintenance effects, and regularly and timely inspect, clean, repair, replace and other maintenance work on facilities, equipment, environment, safety, etc. to ensure the normal operation and good condition of the amusement park, and avoid and reduce failures and losses. According to market changes and tourist needs, formulate and implement reasonable update plans and budgets, consider factors such as update cycle, update scope, update method, and update effect, and timely and appropriately transform, upgrade, replace and other update work on facilities, equipment, environment, themes, etc. to ensure the novelty and attractiveness of the amusement park, and adapt to development and innovation.
5. Analysis and evaluation of amusement parks
Analysis is an important basis and effective way to improve amusement parks. According to its own goals and standards, formulate and implement reasonable analysis plans and methods, consider factors such as analysis purpose, analysis object, analysis indicators, and analysis tools, collect and organize operating data and information, such as the number of tourists, tourist satisfaction, amusement equipment utilization rate, amusement park income and expenditure, etc., analyze and evaluate the operating status and effect, find solutions to operational problems and difficulties, formulate and implement operational optimization and improvement measures, and improve operational level and capabilities.
The operation method is the specific measures and steps to realize and implement the operation principles, but to verify and evaluate the rationality and effectiveness of the operation method, specific operation effects, and indicators are also needed. Based on our experience and research, the operation effect of the amusement park can be measured from the following five aspects:
1. The safety of the amusement park
Safety is the basic requirement and basic guarantee for the operation of the amusement park. It can be measured by indicators such as the failure rate, maintenance rate, accident rate, safety complaint rate, and safety satisfaction of the amusement equipment. The lower these indicators are, the higher the safety of the amusement park and the more stable and reliable the operation.
2. The professionalism of the amusement park
Professionalism is the core competitiveness and core value of the operation of the amusement park. It is measured by indicators such as the quality and performance of the amusement equipment, the management level of the amusement park, the service level, and professional satisfaction of the amusement park. The higher these indicators are, the stronger the professionalism of the amusement park and the better and more professional the operation.
3. The innovation of the amusement park
Innovation is the soul and development driving force of the amusement park operation. It is measured by indicators such as the innovation and functionality of the amusement equipment, the theme, experience, and innovation satisfaction of the amusement park. The higher these indicators are, the more innovative the amusement park is, and the more interesting and meaningful the operation is.
4. Profitability of the amusement park
Profitability is the purpose and development guarantee of the amusement park operation. It is measured by indicators such as the income, expenditure, profit, return rate, and profit satisfaction of the amusement park. The higher these indicators are, the more profitable the amusement park is, and the more successful and sustainable the operation is.
5. Cooperation of the amusement park
Cooperation is the support and development resource for the operation of the amusement park. It is measured by indicators such as the number, quality, relationship, cooperation effect, and cooperation satisfaction of the amusement park's partners. The higher these indicators are, the more cooperative the amusement park is, and the more support and resources the operation has.
The operation of the amusement park is a complex and interesting topic, covering many aspects of knowledge and skills, and requires comprehensive and detailed thinking and planning. This article introduces the operation principles, operation methods, operation effects, etc., hoping to provide you with useful references and inspiration, to help you improve the operation level and ability of the amusement park, to make your amusement park safer, more professional, innovative, profitable, and cooperative, and to become a leader in the industry.
Thank you for your reading and attention. I hope your amusement park operation is smooth and your business is prosperous!
